Leading Digital Transformation e-bok

Digital transformation is a hot topic of discussion in many board and management rooms. The understanding of digitalization’s impact on corporate competitiveness is growing and more leaders understand they need to do something but the question is what, how, and when? For three years, authors Joakim Jansson and Marie Andervin, together with approximately 40 co-creators from research and industry, have worked with this question. This has resulted in the methodology Digital Maturity Matrix that helps owners, boards of directors, CEOs, and management teams take command in their company’s transformation. This book explains digital transformation and describes the methodology in detail. Its starting point is that successful digitalization requires innovation, strong change leadership, and digital maturity. You are led through the three phases of the transformation process, given the tools required to lead a successful transformation, and given recommendations on what should be done and when. Theory is provided along with examples from successful traditional companies. In addition, access is provided* to a digital knowledge bank with inspiring use cases, exercises, and a digital maturity test. The test provides you with insight into your company’s digital maturity and gives recommendations for your best course of action. In short - everything you need for your business to be at least as successful tomorrow as it is today. Joakim believes in digitalization’s power to do good - for individuals, businesses, and society as a whole. With digitalization comes new opportunities for democracy, education, sustainability, well-being, and absolute quality of life. Helping companies understand the contributions of digitalization has been on his agenda since 2000. Since then, he has closely followed how revolutionary and fascinating digital transformation is. Joakim has a background as a leader in both startups and traditional companies, including MTG, Aller, and Spray. He is the co-founder of DigJourney which works in the area of digital transformation to instill belief in the future and encourage the development of individuals, organizations, and society. He also works on a number of executive and advisory boards. Marie believes that knowledge about digitalization’s business opportunities in a fast-moving world must increase to ensure competitiveness and a sustainable world. For this reason, her focus is in three areas: Corporate competitiveness, new digital career roles, and digital inclusion - all three equally important for sustainable development. Her vision of digital as a natural part of corporate and individual life is a guiding principle in Marie’s work on digitalization. Marie has a background as an entrepreneur and management consultant and is a well-known educator in digital transformation. She is the co-founder of DigJourney which works in the area of digital transformation to instill belief in the future and encourage the development of individuals, organizations, and society. She also works on a number of executive and advisory boards.