eBooks & eBucks (e-bok) av Christin Persson
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Christin Persson (författare)

eBooks & eBucks e-bok

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The publishing landscape is changing fast. This book is a kaleidoscope of voices from publishers, authors, businesses and organizations that are passionate about experimenting with new models for digital publishing, marketing and e-commerce of books. Here are some of their reflections: "Our belief is that, essentially, everybody has something to learn from everybody else. Even if their business circumstances are different or their culture is different, there is an opportunity to learn from ...
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Undertext Money, Passion & Change: Innovating a Market in Flux
Författare Christin Persson (författare)
Utgiven 1 januari 2013
Genrer Fackböcker, Media & Kommunikation
Språk Swedish
Format epub
Kopieringsskydd Vattenmärkt
ISBN 9789174379051
The publishing landscape is changing fast. This book is a kaleidoscope of voices from publishers, authors, businesses and organizations that are passionate about experimenting with new models for digital publishing, marketing and e-commerce of books. Here are some of their reflections: "Our belief is that, essentially, everybody has something to learn from everybody else. Even if their business circumstances are different or their culture is different, there is an opportunity to learn from another person‘s experience." /Edward Nawotka, editor-in-chief at Publishing Perspectives "I’ve started seeing us as a digital start-up with the printed books working as marketing for the digital formats." /Lena Hammargren, founder of short story publisher Novellix "Our aim was to identify what books can’t do, but can do digitally. We wanted to create an experience that enhanced reading, but didn‘t draw focus away from it." /Marcus Woxneryd, UsTwo™ "We’re approaching a position where publishers are starting to realize that data is golden." /Suw Charman-Anderson, social technology consultant, journalist and author "I believe that some disorder at a certain point can be helpful, you know, to keep things going and try to see things from a different point of view." /Marco Ghezzi, founder of Italian e-commerce site Bookrepublic Edited by Christin Persson, with contributions or interviews with: Anders Mildner — Journalist & Author Edward Nawotka — Editor-in-chief, Publishing Perspectives Suw Charman-Anderson — Consultant, Journalist, Author Hannes Eder — Head of research & development at Publit Lena Hammargren — Founder of Novellix Magnus Aspegren — Journalist at Södra Esplanaden Marcus Woxneryd — Managing director of UsTwo™ Elisabeth lennartsdotter — Head of Communications, Gleerups Malin Norlander — Founder of Pupill Förlag Marco Ghezzi — Founder of Bookrepublic