Selling results solutions e-bok
879 kr
The financial crises has permanently changed the solution sellers' global operating environment. Selling Results Solutions is a response and a new selling approach for the new environment. Customers prefer to pay for results in use, not for features and benefits, which requires a new frame of mind in selling.Understanding customers' service needs and expectations is the basis on which the authors…
The financial crises has permanently changed the solution sellers' global operating environment. Selling Results Solutions is a response and a new selling approach for the new environment. Customers prefer to pay for results in use, not for features and benefits, which requires a new frame of mind in selling.Understanding customers' service needs and expectations is the basis on which the authors build practical performance selling methods, supplier strategies, characteristics of a results organisation and the step-by-step selling process that guides the results seller through the process to a win-win results contract and its implementation.
E-bok
879 kr
Förlag
Alma Insights
Utgiven
29.03.2018
Längd
250 sidor
Genrer
Fackböcker, Ekonomi Och Ledarskap
Språk
English
Format
epub
Kopieringsskydd
Vattenmärkt
ISBN
9789521416491
The financial crises has permanently changed the solution sellers' global operating environment. Selling Results Solutions is a response and a new selling approach for the new environment. Customers prefer to pay for results in use, not for features and benefits, which requires a new frame of mind in selling.Understanding customers' service needs and expectations is the basis on which the authors build practical performance selling methods, supplier strategies, characteristics of a results organisation and the step-by-step selling process that guides the results seller through the process to a win-win results contract and its implementation.
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